I have a mobile website, why do I need an app?
The amount of businesses being done on mobile devices continues to increase, and as it increases, it also changes. These days, it’s a basic requirement to have a mobile presence, but what it means to have a mobile presence is changing.
At one point, the only real requirement of “going mobile” was to have your company’s website exhibit a responsive design or have a mobile version. Those things are still important, but they represent the bare minimum of what it means to run a business in the 21st century.
Consider that 70 percent of mobile searchers are looking to connect with a business. And 48 percent of potential customers who visit a site that isn’t mobile-friendly take that to mean the company doesn’t care about their business.
We're at the point where having a functional mobile presence isn't a competitive advantage anymore. It's an essential requirement, on par with keeping trash off the floor of your establishment. Like a basic mobile presence, having clean floors doesn't win you more business, but it keeps you from driving potential customers away in disgust and frustration.
How will an app benefit my business?
That said, there are ways to expand your mobile presence so that it is an advantage. It's never too late to get your business up to date, but here are some ways to take it further and get it to the cutting edge in a way that makes you stand out among your competition.
One of those ways is to have a mobile app for your business. Apps are not just something for large enterprises anymore - medium and small businesses can drive sales and conversions with mobile apps, and there are ways to design a simple and functional app for your business without saddling you with a new IT design crew.
So what is an app going to do for your business? Asking how an app will grow your business an important question to ask before you make an investment, so here's a start. If yours is a business with a physical location, here are some things to keep in mind about your app and what it can do for you.
60% of smartphone users are on their device at a store's location. And it's pretty safe to assume that a lot of people are in there doing price checks on you since 39% of walkouts are also influenced by smartphone use.
Geofencing can benefit any business in any niche.
What’s the solution to this? Give them something else to do while they’re in your store. Geofencing is one of the best new ways to drive business to a physical location.
Geofencing is a way to get your app to send specific messages to people's smartphones when they are within a certain radius (usually 1-200 feet) of your store. It's ideal for stores in malls, shopping centers, or anywhere with a lot of foot traffic.
Savvy businesses are using geofencing to get people to walk in instead of walk past. By promoting a sale, event, or even offering a coupon delivered to mobile, a business can convert a passerby into a visitor, and a visitor into a customer.
Why are push notifications a valuable marketing tool?
Here’s why they’re important: 70 percent of people who receive push notifications consider them to be valuable. Compare that to the open rate on e-mail messages, which is about 22 percent.
That means 70% of people you get your push notifications out to are likely to respond favorably to those messages. And 78 percent of your e-mail marketing will probably never even be seen.
How do mobile offers compare to traditional print offers?
Mobile offers are redeemed approximately ten times more often than print offers. Do you want to spend tons of money sending your 10 percent off coupon out to random people's mailboxes? Or do you want to send it to people who are within a few feet of your open doors, consistently for no additional charge?
The answer to this is obvious, and it’s why mobile marketing is becoming such a huge part of modern marketing for small and medium businesses.
Take Away—Change Brings Progress
The most successful businesses today are constantly evolving and thinking of new ways to bring in customers, and geofencing and location-based offers are some of the most effective, and currently proven methods to do that. These tools are something that lets you communicate value directly to your customers, and it has been shown to convert into actual sales.
The newest wave of marketing is going to focus on building personal, one-to-one relationships with their clients. Smaller businesses already have an advantage in this over vast, impersonal, multinational corporations! All you have to do now is leverage it - and apps that let you market to your customers' specific needs, and contact them when they're near you, is one of the best ways to do it.